PRIVACY POLICY ​

PRIVACY POLICY

Last updated: August 10, 2024

1. Introduction

Welcome to Groova Mart! Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our mobile applications, or interact with our services. By using our services, you consent to the practices described in this policy. If you have any questions about this policy, please contact us at [email protected].

2. Information We Collect

We collect various types of information to provide you with our services effectively and to improve your experience. The types of information we collect include:

2.1. Profile Data

  • Personal Information: Name, email address, phone number, and contact preferences.
  • Account Information: Username, password (encrypted), and preferences.

2.2. Delivery Data

  • Address: Delivery addresses provided for orders.
  • Delivery Instructions: Special instructions related to delivery.

2.3. Order History

  • Order Details: Items purchased, order dates, and amounts spent.
  • Transaction Records: Receipts and payment confirmations.

2.4. Location Data

  • Geolocation Information: Location data obtained from your device to facilitate delivery and provide location-based services.

2.5. Device Information and Access Data

  • Device Details: Information about the device you use to access our services, including device type, operating system, and browser.
  • Usage Data: IP address, browser type, and access times.

2.6. Customer Care Data

  • Interaction Records: Communications with customer support, including inquiries, feedback, and service requests.

2.7. Marketing Contact Data

  • Marketing Preferences: Your preferences regarding receiving marketing materials and communications.

2.8. Payment Data

  • Payment Information: Payment methods used for transactions, including credit/debit card details (securely processed and stored).

3. How We Use Your Data

We use your data for various purposes, including:

3.1. Account Management

  • Account Creation and Maintenance: To create and manage your account, including handling account-related requests.

3.2. Order Processing

  • Transaction Handling: To process and fulfill orders, including payment processing and delivery.

3.3. Personalization

  • Service Customization: To tailor our services to your preferences and improve your overall experience.

3.4. Service Improvement

  • Feedback Utilization: To analyze feedback and usage data to enhance our services and offerings.

3.5. Fraud Detection and Security

  • Monitoring and Protection: To monitor for suspicious activities and protect against fraud or security threats.

3.6. Legal Compliance

  • Regulatory Requirements: To comply with legal obligations, resolve disputes, and enforce agreements.

4. Sharing Your Data

We may share your data with third parties under specific circumstances:

4.1. Service Providers

  • Third-Party Services: We may share your data with trusted service providers who assist us in operating our services, such as payment processors, delivery partners, and customer support services.

4.2. Marketing Partners

  • Promotional Activities: We may share your data with marketing partners to provide you with relevant offers and promotions based on your preferences.

4.3. Legal Obligations

  • Law Enforcement: We may disclose your information to comply with legal requirements or to respond to lawful requests from government authorities.

4.4. Business Transfers

  • Mergers and Acquisitions: In the event of a merger, acquisition, or sale of our business, your data may be transferred to the acquiring entity. We will ensure that the new entity upholds similar data protection standards.

5. Data Retention

5.1. General Retention Policy

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including to provide you with our services, comply with legal obligations, resolve disputes, and enforce agreements. Our retention practices are designed to ensure that data is not held longer than required.

5.2. Specific Retention Periods

  • Account Information: We retain account information for as long as your account is active. If you choose to deactivate or delete your account, we will retain your data as required by law or for a period necessary to fulfill contractual obligations.
  • Order and Transaction Data: We retain records of your orders and transactions for a period of up to seven years to comply with tax and accounting requirements.
  • Customer Care Data: Interaction records with customer support are retained for up to three years to address any ongoing issues or inquiries.
  • Marketing Data: If you have consented to receive marketing materials, we retain your data until you opt-out or withdraw your consent.

5.3. Deletion of Data

Upon expiration of the retention period, we securely delete or anonymize your data to prevent unauthorised access or use. If you have not used your account for more than three years, we will notify you before deleting your account and associated data.

6. Your Rights

Under applicable data protection laws, you have the following rights regarding your personal data:

6.1. Right to Access

You have the right to request a copy of the personal data we hold about you. You can submit a request through our contact information provided below.

6.2. Right to Rectification

If you believe that your personal data is incorrect or incomplete, you have the right to request correction or completion of the data.

6.3. Right to Erasure

You can request the deletion of your personal data under certain conditions, such as when the data is no longer necessary for the purposes it was collected or if you withdraw your consent.

6.4. Right to Restrict Processing

You have the right to request the restriction of processing your personal data under certain circumstances, such as if you contest the accuracy of the data or object to its processing.

6.5. Right to Data Portability

You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another data controller if applicable.

6.6. Right to Object

You have the right to object to the processing of your personal data based on legitimate interests or direct marketing purposes. We will cease processing your data unless we have compelling legitimate grounds.

6.7. Right to Withdraw Consent

If we process your data based on your consent, you can withdraw your consent at any time, and we will stop processing your data for the specific purpose.

To exercise any of these rights, please contact us at [email protected].

7. Cookies and Web-Tracking

7.1. Cookies

Cookies are small data files stored on your device that help us remember your preferences and improve your experience on our website. We use cookies to:

  • Enhance User Experience: To remember your settings and preferences for future visits.
  • Analyze Usage: To understand how users interact with our site and improve our services.

7.2. Web-Tracking Technologies

We use web-tracking technologies, such as web beacons and pixel tags, to track user behavior on our website and measure the effectiveness of our marketing campaigns.

7.3. Types of Cookies

  • Essential Cookies: Necessary for the functioning of our website and services.
  • Performance Cookies: Collect information about how users interact with our site, helping us improve performance.
  • Functional Cookies: Remember your preferences and settings to enhance user experience.
  • Advertising Cookies: Used to deliver relevant ads based on your interests and track the effectiveness of our advertising efforts.

7.4. Managing Cookies

You can manage your cookie preferences through your browser settings. You can choose to block or delete cookies, but this may affect your ability to use certain features of our website. For more detailed information on managing cookies, please refer to our Cookies Policy.

8. Security Measures

8.1. Data Protection

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption: We use encryption to protect sensitive data during transmission and storage.
  • Access Controls: We restrict access to personal data to authorized personnel only.
  • Regular Audits: We conduct regular security audits and assessments to ensure the effectiveness of our security measures.

8.2. Data Breach Response

In the event of a data breach, we have established procedures to promptly address and mitigate the impact of the breach. We will notify affected individuals and relevant authorities as required by law.

8.3. Third-Party Security

We ensure that third-party service providers who process your data on our behalf adhere to strict data protection standards and implement appropriate security measures.

8.4. User Responsibility

While we take reasonable steps to protect your data, you also have a role in maintaining the security of your personal information. We recommend using strong passwords and safeguarding your login credentials.

For more details on our security measures, please contact us at [email protected].

9. International Data Transfers

9.1. Global Operations

As part of our global operations, we may transfer your personal data to countries outside your home country. These countries may not have data protection laws equivalent to those in your jurisdiction.

9.2. Safeguards

When transferring your personal data internationally, we implement safeguards to ensure your data is protected in accordance with this Privacy Policy. These safeguards may include:

  • Standard Contractual Clauses (SCCs): We use SCCs approved by data protection authorities to ensure adequate protection of your data.
  • Binding Corporate Rules (BCRs): For intra-group transfers, we adhere to BCRs that provide a framework for data protection.

9.3. Data Transfer Agreements

We may enter into data transfer agreements with third parties to ensure that data shared with them is protected in line with our privacy practices.

9.4. Your Consent

By using our services, you consent to the international transfer of your personal data. If you do not agree to these transfers, you should not use our services.

10. Third-Party Links 

SafePay

10.1. External Websites

Our website may contain links to third-party websites or services that are not operated by us. We do not control or assume responsibility for the content, privacy policies, or practices of these third parties.

10.2. Third-Party Privacy Practices

We encourage you to review the privacy policies of any third-party sites or services you visit. We are not responsible for the privacy practices or content of third-party sites.

10.3. No Endorsement

The inclusion of links to third-party sites does not imply endorsement or affiliation with those sites. We are not liable for any damages or issues arising from the use of third-party sites.

11. Children’s Privacy

11.1. Age Restrictions

Our services are not directed to individuals under the age of 13. We do not knowingly collect or solicit personal data from children under 13.

11.2. Parental Consent

If we become aware that we have collected personal data from a child under 13 without parental consent, we will take steps to delete such data as soon as possible.

11.3. Parental Rights

If you believe that your child has provided us with personal data, you may contact us to review, correct, or request the deletion of such data.

12. Changes to This Privacy Policy

12.1. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on our website with an updated effective date.

12.2. Notification

We will notify you of significant changes to the Privacy Policy via email or through a prominent notice on our website. Your continued use of our services after any modifications constitutes your acceptance of the revised policy.

12.3. Review Regularly

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

13. Contact Us

13.1. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Additional Detailed Elements

Fraud Detection and Prevention

14.1. Monitoring

We employ automated systems to monitor transactions and detect potential fraudulent activities. This includes analyzing transaction patterns and user behavior to identify anomalies.

14.2. Automated Decision-Making

Some fraud detection measures may involve automated decision-making processes. If you believe a decision was made in error, you have the right to appeal or contest the decision by contacting our customer support.

14.3. Appeals Process

To contest a decision or appeal a fraud-related issue, please contact us with details of the situation. We will review your case and provide a response within a reasonable timeframe.

Direct Marketing

15.1. Marketing Materials

We may send you marketing materials via email, SMS, or other communication channels based on your preferences. These materials may include promotions, offers, or updates about our services.

15.2. Opt-Out

You can opt-out of receiving marketing communications at any time by following the unsubscribe instructions in the communications or by contacting us directly.

15.3. Data Management

We manage marketing data to ensure it is accurate and up-to-date. We will cease sending marketing materials to individuals who have opted out or withdrawn consent.

App Notifications

16.1. In-App Notifications

We may send in-app notifications to inform you about important updates or changes to our services. These notifications can include order updates, new features, or service alerts.

16.2. Push Notifications

With your consent, we may send push notifications to your device to provide timely updates or promotions. You can manage push notification settings through your device preferences.

Online Marketing

17.1. Targeted Advertising

We use your data to serve targeted advertisements based on your interests and behavior. This includes tracking your interactions with our website and third-party sites.

17.2. Retargeting

We may use retargeting techniques to show you ads related to your previous interactions with our services. This helps us deliver relevant ads to users who have shown interest in our offerings.

17.3. Data Used

The data used for online marketing may include browsing history, search queries, and interaction with ads. We ensure that this data is used in compliance with applicable data protection laws.

Bonus Programs and Sweepstakes

18.1. Participation

When participating in bonus programs or sweepstakes, we collect and process personal data to manage entries, notify winners, and deliver prizes.

18.2. Data Collection

The data collected may include your contact details, entry information, and prize distribution details. This data is used solely for the purposes of administering the program or sweepstakes.

18.3. Consent and Revocation

Your participation in bonus programs or sweepstakes implies consent to data collection. You can withdraw consent or request data deletion by contacting us.

Social Media Sites

19.1. Data Sharing

We may share your data with social media platforms for the purpose of delivering targeted ads or improving our services. This sharing is governed by agreements with these platforms.

19.2. Joint Controllership

In cases where we jointly control data with social media platforms, we ensure that data processing agreements are in place to protect your privacy.

Customer Relationship Management

20.1. Interaction Data

We store customer interactions, including call center data, to improve our services and support. This data helps us address your needs and enhance your experience.

20.2. Data Usage

Interaction data is used to analyze customer feedback, resolve issues, and tailor our services to better meet your expectations.

Mergers & Acquisitions

21.1. Data Transfers

In the event of a merger, acquisition, or sale of all or a portion of our business, your personal data may be transferred to the new entity. We will ensure that the new entity adheres to this Privacy Policy or provide a notice of changes.

21.2. Continuity of Privacy

We will strive to ensure that your data continues to be protected and that any new entity follows the same privacy standards or offers a comparable level of protection.

Third-Party and Service Providers

22.1. Use of Third-Party Services

We may use third-party service providers to perform functions on our behalf, such as payment processing, data analysis, or marketing. These providers are contractually obligated to protect your data and use it only for the intended purposes.

22.2. Data Sharing

We may share your data with third-party providers to facilitate the delivery of our services. We ensure that these third parties comply with our privacy standards and legal requirements.

22.3. Oversight

We maintain oversight of our third-party providers to ensure they adhere to our data protection policies and handle your data securely.

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